Bill C-28, which aims to put a term to spam, is scheduled to be in force in 2012, with fines of up to $1 million for individuals and $10 million for businesses (that’s right: $10 million!). Yet there’s a world of difference between spam and email marketing, and businesses that fail to differentiate the two may already be paying a high price in lost opportunities! In January 2010, a multiplemedia Barometer survey showed that Québec businesses largely underuse mass emails despite extremely favourable cost-effectiveness – i.e. an average ROI of $43.62 per dollar. It boils down to this: How can your business harness the potential of new technologies without running afoul of the law?
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“Do we need a mobile Website?” This is a question that many Canadian businesses are asking these days. After all, the mobile market has literally exploded in the last few years, with an exponential growth curve during the last 12 months with figures from the United States that are simply staggering. But what about Canada?
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Since its inception in 2009, multiplemedia’s barometer has been monitoring the adoption of social media by Quebec business. Two years later, we learn that companies are still resisting the social media wave.
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Tweeter
Multiplemedia has investigated a little known issue : Spamdexing. Based on first-hand research in the field, this digital agency sheds light on a questionable practice and raises questions about its long-term effictiveness.
When Google launched the most recent update to its search positioning algorithm last February, the news slipped by unnoticed by the vast majority of [...]